Communication, Marketing and Event Management
The Communication & University Relations department is responsible for public relations, internal and external communications, brand maintenance, and marketing at Hochschule Geisenheim University. Our goal is to push and expand student marketing and scientific communication by the university in collaboration with its various departments and facilities. We want to build our expertise across all areas of the university in order to provide colleagues and students with comprehensive guidance on effective marketing and communication and with support for its implementation.
The department also includes the media workshop and an event management and branding team responsible for organizing trade fairs and university-wide events, providing support for departmental events, and managing all brand-related matters, including creating merchandise and templates. Our aim is to become a one-stop shop for all central communication and marketing services at the university.
We have compiled an overview of the channels, publications and services offered and supported by the Communication & University Relations department on the following pages. Over time, we will continue to add information on existing and new channels and projects. An overview of our team, responsibilities, and all contacts is provided below.
About the Reorganization
Press release, March 14, 2024: Hochschule Geisenheim University Strengthens Communication, Marketing and Networking
Hochschule Geisenheim University has reorganized the areas of communication, marketing and university relations. Philipp Stieffenhofer has joined the university and has taken over the management of the university's Communications, Marketing and Event Management department. Robert Lönarz, the previous Head of Communications & University Relations, will in future be responsible for University Relations, Alumni, Fundraising and Foundations.
Our Team
Communication, Marketing and Events
Responsibilities
Head of Department (communication and marketing strategy, brand management, university-wide topics, wine business, online marketing, public relations, internal communications)
Communication and Marketing
Responsibilities
Communication and marketing (subject matter expert for wine and beverage technology, press relations, offline marketing, newsletter, publications, photography)
Responsibilities
Communications and marketing (subject matter expert for food, horticulture, landscape architecture, research and transfer, press relations, science communication, social media, website, photography, video)
Responsibilities
Communication and marketing (subject matter expert for studying, international affairs, website, internal communication, HGU app, online marketing, personnel marketing, audio, graphics support)
Responsibilities
Media workshop
Event Management and Branding
Responsibilities
Head of Event Management (events, event and trade fair strategy, team lead)
Responsibilities
Trade fairs, events, brand activation, deputy head of the Event Management team
Responsibilities
Events, support for fairs, event calendar, graphic design, Gerd-Erbslöh Foundation, Gesellschaft zur Förderung der Hochschule Geisenheim e.V. (GFHG)
Responsibilities
Info point, room allocation, SAP and assistance for the event management team
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