Professorship for Wine & Beverage Business Administration

The Professorship for Wine & Beverage Business Administration focuses on applied economics; the analysis of markets, companies and consumers in particular. We are looking into the annual wine market analysis, the quarterly economic situation's analysis, international wine markets analyses, consumer research and the business administration analysis of wineries. Amongst other topics, we are currently working on digitalization of wine marketing, steep slope viticulture management and marketing, market research method comparison and the analysis of export markets. Together with the Professorship for Business Operations, Geisenheim Business Analysis examines the economic success of wineries.