EUROVINO 2025: Experience HGU’s non-alcoholic wine innovations
Karlsruhe, March 9–10, 2025: We will be presenting the newest developments in the field of non-alcoholic wines at EUROVINO, the trade fair for wine. Come visit us in Hall 1 | Stand F14.
Visitors can look forward to a special highlight in the ‘Wine Experience’ tasting area, where the innovative dealcoholized Rieslings from Hochschule Geisenheim University can be sampled. Dr. Matthias Schmitt from the university’s Department of Enology explains: “We are offering the opportunity to taste three of our dealcoholized Rieslings, each with a different CO2 content: 1.6, 3, and 10 g/L, comparable to a wine, a Secco and a Sekt. Visitors can thus experience how carbon dioxide boosts the mouthfeel and aroma intensity of non-alcoholic wines. Our research shows that the right carbonization contributes significantly to sensory qualities.” Visitors will therefore be able to take in cutting-edge scientific findings in a liquid form, an experience that is sure to bring the future of non-alcoholic wines to life!
Hochschule Geisenheim University at ProWein 2025: Innovation, Research, and Industry Insights
Düsseldorf, March 16–18, 2025: Hochschule Geisenheim University is back at ProWein, the international trade fair for wines and spirits. Come visit us in Hall 1 | Stand C131, where our Geisenheim colleagues will provide you with exciting insights into research, teaching, and current industry topics.
Technical Lectures and Tastings
As a long-standing member of the Verband Deutscher Prädikatsweingüter (VDP), Geisenheim’s winery will be presenting selected wines at the joint VDP stand, including the agrivoltaic wine from the Wissensdurst line.
A particular highlight will be the lecture by Professor Manfred Stoll (Department of General & Organic Viticulture) as part of the ‘Sustainable Wine Roundtable’ event. On Sunday, March 16 at 11:15 a.m. in the VDP Area (Hall 1 | Stand C99), he will present on the VitiVoltaic agrivoltaic research facility, discuss initial findings, and introduce the first voltaic wine from Geisenheim’s platform for resilience research.
ProWein Business Report & Market Analyses
On behalf of ProWein, Hochschule Geisenheim University conducts the ProWein Business Report each year. For the 2025 report, over 1,300 experts from over 30 countries were surveyed regarding the current challenges and outlooks in the industry. Professor Simone Loose, head of the Department of Wine and Beverage Business: “From economic challenges to changing consumer preferences, the wine industry is facing a transformation. Innovation in terms of product development and communication is crucial in order to stay competitive in the long term.”
Detailed findings from the report can be accessed via the following link: https://www.prowein.de/de/Media_News/Presse/Pressemeldungen/ProWein_Business_Report_2025_blickt_in_die_Zukunft_des_Weins
New Insights: Spirits Market & Business Forum
For the first time, a separate ProSpirits Business Survey was conducted. The results were published in February.Other industry topics and market analyses will be presented on in the ProWein Business Forum (Hall 16).
Special Events:
- March 16, Halle 16 | K05: ‘The Shrinking Middle Class of Wine’ – Panel with Joel Peterson & Professor Simone Loose
- March 16, Halle 16 | K05: ‘Sustainable Wine Tourism’ – Lecture from Professor Gergely Szolnoki (Professor of Market Research at Hochschule Geisenheim University) & Dr. Ricardo Nunez
- March 18, Halle 16 | K05: Presentation of the ProSprits study with Dr. Jerome Honerkamp & Professor Simone Loose
Study Advice & Further Education
At our stand we will provide you with comprehensive advice on our degree programs, including
- Bachelor's degree programs: International Wine Business – German Program (B.Sc.), International Wine Business – English Program (B.Sc.), Viticulture and Enology (B.Sc.)
- Master's degree programs: Wine Business Management (MBA), Vinifera EuroMaster (M.Sc.), VITIS-VINUM (M.Sc.), Viticulture, Enology and Wine Business (M.Sc.), Wine Business (M.Sc.)
You can register in advance for consultation slots. To learn more, please visit: https://www.hs-geisenheim.de/index.php?id=2891
Further Education in the Master's Program: Part-Time or Consecutive
Hochschule Geisenheim University offers a wide range of further education opportunities at a master’s level for (prospective) specialists and managers in the national and international wine and beverage industry.
In addition to various traditional full-time master’s degree programs, which the university offers together with renowned European partners, Geisenheim also introduced its first part-time distance learning course in 2021: the Wine Business Management MBA. With modules such as personnel management, corporate management, tax issues in the wine industry, and controlling, the focus of the program is on various areas business management combined with a practical approach to current topics in viticulture and enology.
The part-time degree program comprises twelve modules in total. Students learn through an exciting mix of self-study and in-person seminars, as well as carrying out various written and virtual learning tasks. Students receive both digital and printed study materials, with supplementary teaching materials and in-depth exercises available on a virtual learning platform. Six to eight days in each of the four semesters involve in-person teaching at Hochschule Geisenheim and serve to deepen students’ acquired knowledge. The course begins in both the summer and winter semesters.
For targeted professional development, Hochschule Geisenheim University offers four short-format, part-time certificates as academic distance learning courses: ‘Management in the Wine Industry’, ‘Marketing in the Wine Industry’, ‘Viticulture & Enology’, and ‘Finance, Controlling and Taxes’. All courses conclude with a Certificate of Advanced Studies (CAS). It is also possible to take individual modules as a certificate course.
More information is available under: https://www.hs-geisenheim.de/management-in-der-weinwirtschaft-mba
We look forward to seeing you at ProWein 2025!
