Department of Wine and Beverage Business

Geisenheim researchers are simulating wine tasting situations in virtual realities as part of the joint project WITALITY – Wine in Virtual Reality

On behalf of the Federal Ministry for Economic Cooperation and Development (BMZ), Prof. Dr. Gergely Szolnoki, Professor for Market Research at Hochschule Geisenheim University, advises the members of the German-Greek Assembly (DGV) as an external expert on wine tourism.

The Geisenheim-based researcher has been awarded an honorary professorship in Athens

The field of research deals with digitization in viticulture using multicopters, networked sensor technology and satellite-based communication channels. The Department of Technology, the Department of General and Organic Viticulture and Department of Wine and Beverage Business at Hochschule…

The Professor of Plant Use regards digitization as one of the most important drivers behind innovative teaching

The reasons for postponing the conference are the cancellations of the ITB Berlin and ProWein Düsseldorf trade fairs. The third Rheingau Conference will go ahead as planned on March 9.

As well as the student advisory service at Hochschule Geisenheim University's stand C71 in Hall 14, experts will be on hand to provide information in a range of formats on such topics as start-ups, climate change and how transport can affect wine.

As part of a marketing project in the International Wine Business (B.Sc.) degree program, the students interviewed consumers, retailers and restaurant owners and applied the results to derive recommendations for target group-specific communication, which they subsequently presented to…

Fascinating insights into the previous and future research and teaching focal points of three new professors