Project start: 01.01.2021
Project end: 31.12.2021
Sponsor: German Academic Exchange Service

Wine is essential good in Caucasian countries, both economically and culturally. In recent years, the importance of the wine industry has risen sharply, primarily since a large part of wine production is exported. In this context, the attractive markets in European and non-European countries have become important export destinations in recent years. The high intensity of competition in these markets requires the secure application of economic principles. Due to the high prices of Caucasian wines, specialized trade, in particular, plays a prominent role as a distribution channel in export. For this reason, the focus of the summer school was expanded to include the topic of "specialized wine trade." Wine tourism is playing an increasingly important role in the wine sales in the Caucasus - referring to the promotion policy of the governments as well as the activities of the GIZ (Gesellschaft für die Internationale Zusammenarbeit) in the Caucasus. Following the importance, ' wine tourism' was taken up both as lectures and excursions.