Geisenheim/Germany, 21st of march 2014. Starting October this year, Geisenheim University will be offering the English Bachelor Degree „International Wine Business“, encouraged by the success of the well-established German B.Sc. in ‘Internationale Weinwirtschaft’. The program focuses on world wine markets, including various aspects of marketing and economics, as well as obligatory modules in viticulture, enology and sensory evaluation. The complete value chain of the wine business, from the ‘berry to the bottle’ is thus covered. The program includes internships in national and international companies in the wine trade and allows for student exchange with international partners. Teaching takes place on our park-like campus in modern classrooms and lecture halls, well-equipped laboratories, the university’s winery and beverage production facilities, as well as outside in our vineyards. Key issues are practical relevance, international education, self-development and science-based teaching, ensuring that graduates are well-equipped for their future careers. The tradition in Germany of very low tuition fees plus the comparably moderate cost of living in the Rhine Valley area around Wiesbaden makes Geisenheim an attractive place to study.

Website: www.geisenheim-university.de/iwb