Project start: 01.05.2024
Project end: 31.12.2028
Sponsor: Ministerium für Wirtschaft, Verkehr, Landwirtschaft und Weinbau Rheinland-Pfalz

The project aims to further develop and optimize the sales index of the digital sales analysis for the wine industry in Rhineland-Palatinate. The objective is to enhance the analytical depth and relevance of the sales analysis, providing a solid basis for strategic decision-making within the sector. Key Project Objectives: 1. Development and Implementation of a Methodology for Representative Weighting o Design and implementation of a statistically sound methodology for the representative weighting of sales data specific to the state of Rhineland-Palatinate. o Ensuring that the results accurately reflect the structure of the wine industry in Rhineland-Palatinate and provide a precise depiction of market developments. 2. Development and Implementation of a Quarterly Analysis Module o Creation of a quarterly reporting system for the Rhineland-Palatinate wine industry, modeled after the existing monthly sales analysis. o Development of an automated analysis module that enables the provision of quarterly reports with up-to-date sales data. o The quarterly reports will offer wine producers, associations, and policymakers more detailed and timely insights into market trends and developments. These measures will further professionalize the digital sales analysis. By introducing quarterly reports and applying representative weighting to the sales data, stakeholders in the Rhineland-Palatinate wine industry will have access to timely, data-driven insights on market performance. This enhanced data foundation will support strategic decision-making and promote the economic sustainability of the sector.