This question is important for many companies. But for horticultural businesses, a good answer to this question is vital because there is only a short time span for flowers and ornamentals to be sold in ideal quality. Long lead times in plant production and strong external factors such as weather conditions make the decision-making process even more complex. Sales of ornamental plants, perennials or cut flowers also depend on holidays. For example, the demand for cut roses and other flowers rises significantly around Valentine's Day, and the entire supply chain spends months working towards that day. After all, the industry wants to meet customer's expectations on time but a surplus must be avoided as far as possible because cut flowers can only be sold for a few days. In the PlantGrid project, the Department of Fresh Produce Logistics of Hochschule Geisenheim University cooperates with Weihenstephan-Triesdorf University of Applied Sciences and numerous industry partners to provide small and medium sized horticultural businesses with a management support tool to strengthen their decision-making processes.  

For further information on the PlantGrid project, please click on the video