Research Projects / Downloads
Consumers & Market
The professorship for market research deals intensively with the topics consumers and market. Here you will find reports and excerpts of current and completed studies.
Wine Tourism
Here you will find research results from the field of wine tourism:
- Characterisation and economic importance of tourists in wine regions
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- Online Wine Tasting März 2021 - WineTourism.com & Hochschule Geisenheim
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- Sustainable Wine Tourism
Organic Wine & Sustainability
Here you will find reports on "organic wine" and "sustainability" from the perspective of producers, retailers, consumers and politicians.
Social Media & E-Commerce
Here you will find reports on "social media" and "e-commerce" from the perspective of producers and consumers.
Miscellaneous
Reports / downloads on other topics
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